Improving search engine optimization can be complicated, time consuming and ultimately very frustrating for any web developer who is simply trying to gain a little bit more exposure. With so many terms out there for various actions designed to boost search engine performance, many webmasters simply throw their hands up in the air and give up on the concept entirely. Fortunately, a bit of clarification can go a long way – in this case, understanding the two main measurements of what constitutes solid SEO performance. In this article, we’ll discuss the concepts of domain authority and page authority so you can get a grasp on what each means and how they affect your visibility.
This metric is used to make general assumptions about how well a given domain will do in search results when pinging for SEO. Usually, domain authority can be linked to a few key variables: the relation of the domain name’s validity to search results, the amount of time the domain name has been in existence, the amount of content that appears on the domain and the number of total links both on the site and linking to the site. These variables in aggregate give you a pretty good idea of how well a domain will perform against others in a head-to-head match-up for exposure on search engines.
While it is somewhat similar to domain authority, page authority measures the likelihood that a given page will do well in set search results as opposed to an entire domain. This often is irrespective of the content of the page, meaning that at least in small part, domain authority plays a role in page authority. Page authority, however, has more freedom and flexibility to be influenced in the short term than domain authority; by crafting quality content, for instance, you can increase the likelihood that a given page will perform better in search results.
For additional information regarding ways to increase your domain or page authority contact one of our internet marketing experts at 855-256-3118 or visit us online at www.moveitupseomarketing.com