Link Building

To start, we have to understand the nature of the client itself. Based on the individual client, MOVE IT UP Marketing will create one-way incoming links from a vast array of different sites.

The links will always come from sites which will increase search engine positioning and are highly valued by the search engine crawlers and Internet algorithms.

We build links based on a particular site’s needs. All links created are built with content creating contextual links. Contextual link building is a proven method and imperative to Penguin 2.0 Update. We prove our link building strategies are successful by providing client ranking reports monthly, showing increased keyword positioning.


  • PR: Page Rank is 1+
  • PA: Page Authority (SEOMOZ): 25+
  • DA: Domain Authority (SEOMOZ): 25+
  • Domain Age: At least 1 year
  • Indexed Pages: No less than 30
  • Content and Relevance: According to target keywords and the targeted websites
  • Google Cache: No more than 2 weeks latency
  • Outbound Links: Not more than 25 links
  • Securing 'unidirectional' or only-Incoming (non-reciprocal) links:
  • Links with relevant "Keywords" in the Anchor Text
  • Link to your site will not be through a "redirect" script
  • Links spread over different domains
  • No JavaScript links
  • No links from 'framed' pages
  • No 'flash' embedded links
  • No Robots tag excluded link pages
  • No paid or time-bound links
  • No links from Link Farms
  • No links from FFA (Free-For-All) link networks
  • No links from Blogs and BlogSpots
  • No links from sites containing offensive content